Sony Boss Explains How The Studio Plans On Using AI And Why

Sony Boss Explains How The Studio Plans On Using AI And Why

Film News

The future of artificial intelligence in cinema is something that has been a hot topic within the industry, especially recently. Hollywood just endured the 2023 WGA writers strike and SAG-AFTRA actors strike, where a big part of both fights involved calls for protection in the age of AI. Despite writers and actors claiming their victory over studios with a solid new contract, Sony’s boss just spoke out about how the major studio plans to implement AI in their filmmaking going forward. Let’s break it down: 

When Sony Pictures’ CEO Tony Vinciquerra appeared at an investor conference in Japan on Thursday (via IndieWire), he spoke about the studio’s agenda to implement AI. In his words: 

We are very focused on AI. The biggest problem with making films today is the expense. We will be looking at ways to…produce both films for theaters and television in a more efficient way, using AI primarily.

Originally Posted Here…

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