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On Wednesday, Troye Sivan took to X to tease what he called “the gayest music video of my career.” He emphasized, in a reply to the original post, that this video would not just be gay—it would be “GAY gay.” Now, alongside the release of his album She’s the Best, Sivan has shared a video for the new song “FF.” He spends most of the clip, directed by Gordon von Steiner, feeling up a hunky guy in and around a chicly appointed beach house. Good for him! There’s also some product placement for Mistr. Our house view: as far as “gayest,” the keg scene in “Rush” still takes it. Decide for yourself below.
“‘FF’ is an undying love song to a man I don’t know yet. Or at least I don’t think I do,” Sivan said in press materials. “It’s me at my most longing, and about how lonely it is to love someone who isn’t here yet. It might sound like a vow, but it’s really a wish.”
Sivan’s follow-up to 2023’s Something to Give Each Other, She’s the Best was led by two singles: its title track, and “Party.” Both also received high-gloss visual treatments, the former starring Nicole Kidman and the latter narrated by Sir Ian McKellen, aka Gandalf.
Read more about Sivan’s “Rush” clip in Jaeden Pinder’s column The Best Music Video Choreography of 2023.