Kendrick Lamar’s pgLang Debuts New Phone

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Kendrick Lamar’s pgLang Debuts New Phone

The pgLang for Light Phone model, available in a limited drop of 250, is a collaboration with tech company Light

Kendrick Lamar

Kendrick Lamar, May 2023 (Arturo Holmes/MG23/Getty Images for The Met Museum/Vogue)

Kendrick Lamar and Dave Free’s company, pgLang, has designed a cellphone in collaboration with tech company Light. A limited drop of 250 phones will be available for purchase at pgLang’s website on November 2.

pgLang shared a brief video introducing the pgLang for Light Phone, which doesn’t include a web browser or color interface and is marketed as a less distracting alternative to the modern cellphone. Watch the clip below.

Lamar and Free founded pgLang in 2020, describing it as a “multi-lingual, at service company.” This month, the brand rolled out a Chuck 70 sneaker with Converse as part of a collaboration titled Driven by Luck, which debuted alongside visuals featuring Baby Keem and Dominic Fike.

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