Pixar’s ‘Turning Red’ Skips Theaters & Heads To Disney+

Breaking News, Disney, Exhibition, Film News, Pixar, Release Dates, Streaming, Turning Red

The DisneyPixar movie Turning Red will not debut in theaters on Friday, March 11. Instead, it’s heading exclusively to Disney+ worldwide, a big subtraction to movie theaters that were looking to play this title and at a time when Omicron was looking to calm.

It’s the third Pixar movie to skip theaters and go straight to Disney+, after Soul and Luca.

The international markets where Disney+ isn’t available, Turning Red will be released theatrically, with dates to be announced.

It would be prudent for Disney to know in advance from its diagnostics whether a movie is meant for theaters or Disney+. It’s just a fair thing to do for cinemas, which truly have been challenged during the pandemic. If Disney didn’t have theatrical confidence in the movie, then don’t date it — it’s that simple. Don’t tease theaters that are expecting product from you and counting on certain income. Sounds fair, Disney, no?

Soul, according to Samba TV, drew a first-weekend audience of 2.4 million over December 25-27, 2020 in smart TV homes. Samba TV didn’t monitor Luca, so there’s no data on whether it was a success.

Last year, just as movie theaters were reopening in New York City and Los Angeles, Disney debuted Raya and the Last Dragon in theaters and on Disney+. Cinemark initially refused to play the movie over terms. The movie fizzled at the B.O. with $54.7 million. Samba TV didn’t measure audience for that animated feature either.

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