After making its debut to the world, the teaser trailer for Michael soared to 116.2 million views worldwide in its first 24 hours. That’s the largest 24-hour trailer launch ever in Lionsgate‘s history and the most-viewed trailer for any music biopic or concert movie in motion picture history.
The data came from WaveMetrix on Saturday morning.
The Antoine Fuqua-directed biopic of the late King of Pop, Michael Jackson, outstripped the first 24-hour global trailer traffic of Taylor Swift: The Eras Tour, which counted 96.1 million views after an Aug. 31, 2023, drop, as well as Bob Marley: One Love (60.1M views with a trailer debut of July 6, 2023), Bohemian Rhapsody (57.6M, May 15, 2018) and Searchlight’s Bob Dylan movie A Complete Unknown (47.2M, July 24, 2024).
The Michael trailer dropped on the morning of Lionsgate’s earnings day. In its first six hours, it had racked up north of 30 million global views, which was 50% more than the trailer traffic over that same period for John Wick: Chapter 4.
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Moviegoers can see the Michael teaser trailer next weekend attached to the release of Lionsgate’s Now You See Me: Now You Don’t. The Graham King-produced biopic hits theaters on April 24. Jackson nephew, Jaafar Jackson, plays his megastar uncle on screen.
Other castmembers include Nia Long as Katherine Jackson, Coleman Domingo as Joe Jackson, and Miles Teller as John Branca. Three-time Oscar nominee John Logan wrote the screenplay for Michael.
Lionsgate will open the film domestically, with Kino Films distributing in Japan and Universal distributing in the rest of the world.