EXCLUSIVE: Keeping in line with Warner Bros. Discovery CEO David Zaslav’s business belief that movies are destined for theatrical, not streaming, the originally conceived Steven Soderbergh-directed HBO Max threequel Magic Mike’s Last Dance is heading to theaters on February 10, 2023 — Super Bowl weekend. Warner Bros already had the date set aside on the release calendar.
There’s a window between theatrical and HBO Max, with Premium VOD in between, I understand.
The threequel returns franchise star Channing Tatum, Salma Hayek, Caitlin Gerard and Gavin Spokes. Reid Carolin wrote the screenplay. Gregory Jacobs, who directed the 2015 hit Magic Mike XXL, returns to produce along with Carolin, Nick Wechsler and Peter Kiernan.
Tatum has had a number of films that have launched in the Valentine’s Day corridor and mid-February including Dog this year which had a massive, unheard of multiple at 4.1x, opening to $14.9 million and finaled at 61.8M. Tatum’s The Vow was a biggie in 2012, opening to $41.2M and finaling at $125M domestic, and just under $200M worldwide.
Both Magic Mike and Magic Mike XXL have grossed a combined $285.6M at the global box office.
The franchise spawned the successful stage show Magic Mike Live. It launched in Las Vegas and quickly expanded internationally to London, Berlin, Australia and also stateside. I hear there will be events planned around Magic’s Mike Last Dance.