Super Bowl weekend, despite its damper on Sunday business, used to be a box office frame that could still yield results, even for films aimed at dudes. Like in 2015, when the sixth weekend of American Sniper drummed up $30.7 million, or in 2020, when the third weekend of Bad Boys for Life did $17.6M.
Theatrical releases continue to be added to the 2024 calendar, which is a very good sign given that we still haven’t seen the shake-up yet from the prolonged SAG-AFTRA strike. Focus Features just dated the horror comedy, Lisa Frankenstein, which was written by Oscar winner Diablo Cody for a Feb. 9, 2024 opening. Also hitting