Amsterdam

FRIDAY MIDDAY UPDATE: Paramount has everything to be happy about heading into the weekend as their horror movie Smile is coming on strong with $3.85M today for what is now looking at a $13.1M second frame at 3,659 theaters, -42% – spectacular for a horror movie considering they typically drop 60% or more in weekend
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Don’t underestimate the second weekend of Paramount’s horror movie Smile. The Parker Finn directed and written title, which has provided many in town that horror remains a bankable genre for the big screen after a $22.6M opening, has a shot of possibly upsetting Sony’s family movie Lyle, Lyle, Crocodile and 20th Century Studios/New Regency/Disney’s upscale
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