Editor’s note: Mooky Greidinger is CEO of the world’s second-largest exhibitor, Cineworld, which also owns Regal in the U.S. A staunch supporter of the theatrical experience, Greidinger grew up in the industry and is avowedly passionate about the movie business. But as Oscars weekend arrives, he is confounded by the Academy of Motion Picture Arts
Academy of Motion Picture Arts and Sciences
What a great time not to be a movie marketer. Theaters half-closed, with COVID-19 again rising. Pipeline dried up. Academy of Motion Picture Arts and Sciences asking, in a survey that was due last week, how the pandemic is affecting your craft. Or what’s left of it. But movie promoters on the whole are an