Warner Bros and Legendary’s A Minecraft Movie is looking at a $60M+ U.S./Canada opening. The movie hit three-week NRG tracking today.
Whether this movie is good or bad, it doesn’t matter. Boys and kids love Minecraft and have been waiting for this movie for quite some time. The feature, together with Superman and Apple’s F1, could be part of a bailout for Warners after its commitment to $100M+ auteur movies such as Mickey 17, Paul Thomas Anderson’s untitled Leonardo DiCaprio pic, Maggie Gyllenhaal’s The Bride and Ryan Coogler’s Sinners.
A Minecraft Movie has an unaided awareness of 13 — that’s the meter where those polled cite the movie as a want-to-see without being prompted by a pollster. That’s below The Super Mario Bros Movie‘s 20 but a notch higher than Pokémon Detective Pikachu, which opened to $54.3M in 2018. The Minecraft pic already is hot with women under 25 and men under 25 in first choice, 15 and 13 scores.
A Minecraft Movie opens on April 4. Tickets went on sale on February 27, which indicates Warner Bros’ commitment to the movie. When a pic is hot, tickets go on sale well over a month in advance. Juxtapose this to Disney putting Snow White tickets on sale March 10, less than two weeks before its opening. Whenever a studio pulls an advance-ticket stunt like that, it means there’s no anticipation for the film. Still, Snow White at this point is expected to do around a $60M opening.
Jared Hess directs A Minecraft Movie, which stars Jack Black, Jason Momoa, Jennifer Coolidge, Emma Myers and Danielle Brooks.