EXCLUSIVE: Global cinema marketing data analytics and campaign management corporation Movio has named Sarah Lewthwaite to the post of Chief Client Officer.
In her new position as Chief Client Office, Lewthwaite will oversee all of Movio’s exhibition and film studio and distributor relationships worldwide.
Lewthwaite most recently was Managing Director & SVP for Europe, the Middle East and Africa (EMEA) and is a six-year vet of Movio.
During her tenure at Movio, Lewthwaite established Movio Cinema in the EMEA market, growing the region’s cinema client base to over 40 exhibitors in more than 30 countries while launching Movio Media and Movio Research in the UK and forming partnerships with key film studio and distribution partners. She has also led Movio Strategic Services, designing loyalty program and database marketing strategies in 12 different countries.
“Over the past six years, Sarah has displayed brilliant leadership, having successfully led Movio’s expansion across EMEA,” said Movio Co-Founder and Chief Executive William Palmer. “Her deep understanding of the film industry and the unique perspective she brings on its future, make her the natural choice for Chief Client Officer.”
“In this challenging period for our industry, it’s more important than ever that Movio provides leadership and guidance to our clients,” said Lewthwaite. “I think it’s very timely that I’ve been given the opportunity to step into the role of Chief Client Officer and to help ensure that our clients have the support necessary to bring audiences back to the cinema and to ensure that our industry thrives for many years to come. I am honored and delighted to work more closely with our cinema, studio and film distribution partners to achieve these important goals.”
Prior to Movio, Lewthwaite spent 15 years in the cinema industry in Canada, including her role as VP of Marketing at Cineplex Entertainment during which she led the development of their customer loyalty program and marketing strategy. Lewthwaite sits on the board of the Event Cinema Association and is a Director for the Cinema Technology Community CIC.