NBCUniversal CEO Jeff Shell On ‘Trolls World Tour’ Window Fracas: Theatrical “Central Element To Our Business” But PVOD “Complementary”

AMC, Breaking News, Exhibition, Film News, Jeff Shell, NBCUniversal, Trolls World Tour, Universal

Days after  Jeff Shell’s statements in the Wall Street Journal about the $95M PVOD success of Trolls World Tour and the company’s plans for its film slate in homes and theaters, words which fired up AMC boss Adam Aron to embargo the studio’s films from its chain, the NBCUniversal CEO acknowledged the company’s commitment to theatrical, but that PVOD will still be part of the equation.

“The question is when we come out of this, what is going to be the model. I would expect that consumers will return to the theaters and we will be part of that. And I also expect that PVOD is going to be a part of that in some way. It’s not a replacement, it’s going to be a complementary element. We’re just going to have to see how long that takes and where it takes us,” said Shell in today’s Comcast Q1 earnings call.

“There’s no question that theatrical will some day be a central element to our business and film business, it’s how people make their movies and how they expect their movies to be seen,” said Shell at the top of the call.

“But the flip side is the majority of our movies, whether we like it or not, are being consumer at home, it’s not realistic to assume that we’re not going to change, that this part of the business isn’t going to change like all parts of the business are going to change,” he added.

The results for Trolls World won’t be realized for Comcast until Q2, in which they expect the COVID-19 pandemic to have a further impact on their results. Shell has been a longtime champion of crunching the theatrical window, and while he didn’t detail specifics to the WSJ in regards to how Universal would distribute films on theatrical and PVOD, the intentions of his quotes were enough for Aron to fire off a public note to Universal Studios Chairman Donna Langley that the biggest circuit in the world would not play any of the studio’s films going forward, if they intend to crunch the window with a theatrical-PVOD day and date approach.

The NBCUniversal CEO continued on the decision to take Trolls World Tour into homes, “We’re in an unprecedented environment. We had a number of films, including Trolls (World Tour) that were ready to go. We had worked really hard on them and invested a lot of money in them. And we really had a choice: do we delay those movies to a time when we think theaters are going to be back open again, we did that with Fast and Minions, or do we sell them or move them to streaming — some of our other competitors have done that, or do we try something new to try and preserve the nature of movies, and that’s how we came up with the PVOD offering. First of all, I couldn’t be more pleased with Donna Langley and her team in how they executed, as the numbers you mentioned are really interesting. We provided consumers with a product they desperately needed at home, particularly if you have a bunch of 7 year olds and 5 year olds running around. And it was good for employees as it kept them working on something, and gave us an ability to make money on something that we were proud of.”

Interestingly enough, at the top of the earnings call, Comcast SEVP and CFO Michael J. Cavanagh had a more sobering and measured statement about how Comcast would approach the whole theatrical-PVOD windows situation following Trolls World Tour.

Said the exec today, “While we’re pleased with the PVOD success and in particular its successes are unique, we’ll determine our future distribution approach on a title by title basis.”

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